Industry News

Faultless Brands Has a New Owner

Maker of Boni-Ami is sold by the private equity firm that acquired it back in 2020.

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By: Christine Esposito

Editor-in-Chief

Bon Ami is part of the Faultless Brands family.

Faultless Brands, the company behind legacy home care and cleaning products like Bon Ami and Niagara, has been sold to NiTEO Products, a maker of household and automotive appearance products. NiTEO purchased the venerable Kansas City, MO-based company from Architect Equity, a PE firm that acquired Faultless Brands in 2020. NiTEO’s roster of products includes car washes such as CarBrite as well as household care brands Folex and Ozium. The acquisition will expand its presence in the home ca...

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